Duke Energy Retail Selects The Marketing Agent[c] to Power Digital Marketing Strategy
“We are ready to take our marketing program to the next level. The Marketing Agentc has an experienced, forward thinking team that combines digital know-how with a strategic focus; just what we need to get us on track in the digital space.” commented Kim Vogelgesang, marketing manager of Duke Energy Retail.
The Duke Energy Retail digital marketing initiative will deliver recommendations for leveraging various channels including online advertising, search engine marketing, social media, e-mail marketing, website and landing page design. Campaign tracking and analytics tools will also be implemented. Key objectives of the program will be to increase Duke Energy Retail’s market share among residential and small commercial customers in Ohio.
“Our team is very excited about this opportunity,” commented The Marketing Agentc’s owner & president Bryan Kristof. “We are in the unique position to build a digital marketing program from the ground-up. The end result will deliver a smarter, more targeted and cost effective marketing platform.” Kristof said.
About Duke Energy
Duke Energy Retail is a certified retail electric supplier and part of the Duke Energy Corporation. The company offers retail electric services to residents, businesses, industrial facilities, aggregated municipalities and multi-site customers throughout Ohio. Duke Energy Retail’s offers are designed to customers reduce electricity costs and deliver considerable energy savings. Duke Energy Corporation, a Fortune 500 company, is one of the largest electric-power holding companies in the U.S. with total assets of $59 billion as of Dec. 31, 2010. More information about Duke Energy Retail is available at http://retail.duke-energy.com/.